Today’s customers have access to an abundance of information on potential suppliers. Buyers can learn as much, or more, about you than you can about them. How can you improve your business development activities in this ever-changing buyer world?
You must be able to present new ways to solve a customer challenge. This can be pricing, delivery terms, vendor managed inventory, product improvements, and a host of other factors. Providing such insights must be done to the correct buyer in an organization. And part of the differentiation is that you articulate what matters most to those buyers in a unique way.
Sep 18, 2018